Kendak also created an innovative method to display all the features of each GPT product, linking all the files in the backend. This allows the team to assign content to multiple products at once, eliminating the need to load individual files.

Finally, we introduced key features to streamline GPT’s sales process:

• A browser query for IP addresses to hide products based on the user’s country
• A filter for customers to search for sales contacts by region
• Integration with Salesforce to ensure contact forms are sent to the appropriate distribution list

As a result, the site is now more user-friendly on both the frontend and backend. Various GPT audiences can effortlessly navigate relevant content, and the GPT team is better prepared to meet the demand for new content tailored to their users’ specific needs.